As the Director of one of the fastest growing technology companies in India, Mr. Keshav Bansal is responsible for piloting the company towards its goal of becoming the leading technology brand globally. In his role, he focuses on articulating the organization’s desired image and position such that the brand continues to resonate strongly with both internal and external stakeholders.
Giving a remarkable course to the consumer durables and smartphone industry in India, Intex Technologies has witnessed exponential growth under his leadership. In this short span, the company has emerged amongst the top technology companies in India and a leading Indian mobile handset brand.
Keshav is also the youngest owner of an Indian Premier League (IPL) team – Gujarat Lions. He had successfully bid for the Rajkot IPL team in December 2015, rechristened as Gujarat Lions and with this, has entered into the big league of global sports.
As Director of Marketing, he has focused on building the brand centered on the consumer through active engagement, feedback and ensuring strong reach across the country. He implemented several innovative marketing ideas and was able to catapult Intex as a preferred consumer electronics brand. He built a strong aspirational connect by bringing on board leading actors as brand ambassadors including Farhan Akhtar, Mahesh Babu, Suriya and Sudeep for Mobiles segment and Bollywood legend Madhuri Dixit for Refrigerators and Washing Machines in the Consumer Durables business. He has also been instrumental in getting leading cricketer Suresh Raina as the brand ambassador for Speakers.
Mr. Keshav Bansal in 2016 has been bestowed with many prestigious awards. He has recently been given the prestigious GQ Influential Young Indians Award 2017, Delhiites Life style Award for ‘Emerging Entrpreneur of the Year’, honored by Smile Studio with the ‘Dynamic Entrepreneur Award’ and the Extraordinaire Award for being a ‘Young Dynamic Leader’ by Times Now. He had earlier received the GQ Most Influential Men award and Atal Samman Award for ‘Young Entrepreneur’ at the Mithila Samman organized by The Hind Post media. He has also received the ‘Leadership Award for Business Excellence’ by Amity University and also received the ‘Young Entrepreneur of the Year 2013’ award by NCN Magazine for enhancing the brand image of Intex with his dynamism and entrepreneurial streak.
Under his able leadership, Brand Intex has received a number of awards like the ‘Fastest Growing Brand in India in Telecom Sector’ at the World Brands Summit, a part of the PHD Chamber of Commerce & Industry Indo-UAE Global Investment Summit 2016, ‘India’s Most Trusted Brand Award 2016’ by IBC Infomedia (A Division of International Brand Consultation Corporation, USA) and with ‘Extraordinaire Award’ conferred upon Brand Intex by Times Now.
Mr. Keshav Bansal has also been a keen speaker and inspired myriad students of Delhi University at Hansraj College’s, Nirma University at Ahmedabad, Amity University and IILM, Delhi with his aspiring entrepreneurial journey.
Keshav has a business degree from the Manchester Business School. An advocate of physical fitness, he plays squash, table tennis, cricket and football. He also enjoys swimming, horse riding and adventure sports like skydiving & scuba diving. He believes that his passion towards fitness helps him operate at his best level at all times.